Cheaper medicines – an unexpected user

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Sometimes you can’t anticipate how your work is going to be used. Here is a story that really motivates me to continue doing what we do.

To Whom It May Concern,

It is with sadness that I note your medicine price registry website is no longer working.

The site was a powerful tool in my medical practice, it really helped me to work out treatments that my patients could afford.

I’d like to know if the website will be coming back online anytime soon.

Thank you very much for your efforts in general.

What a way to find out that someone is using a tool that you built.

Sometime last year, I developed a simple application that took a little known dataset from the Department of Health website and wrapped it into an easy-to-use format which allowed patients to make sure that they weren’t being overcharged by their pharmacies.

Through personal use, I realised that the real benefit of the tool was for consumers to find cheaper alternatives to their medicines. My canned elevator pitch when describing what the application does was: “Imagine standing in the queue at the pharmacy waiting to fill your prescription. You take out your cellphone and quickly look up your medicine on this tool and find generic alternatives which are often much cheaper than the branded medicine.”

I personally saved myself thousands of rands using the tool. This application has been described ad nauseam here and here. The application didn’t get picked up nor did we do much to advertise it.

Then, during an upgrade of our systems, the website fell over. Sadly, no-one noticed, not even us.

That was when the email arrived. After further probing, I received this response:

I’m glad to hear it will be back up soon.

Actually, one of my own patients let me know about it. It very quickly became a must-use website for me. I work in a mixed-income neighborhoods and being able to figure out what works for my patients’ budgets is extremely helpful – there’s is no point in prescribing medicine that the patient cannot afford to buy.

Please keep up the good work.

Wow. It’s not the pat on the back that thrills me, but rather that our work has actually hit the mark. Patients are getting cheaper medicines because of this tool. More than that, it is a use-case that I never expected. I always imagined a patient (probably middle-to-upper middle class) using the tool to save a few bucks. It never occurred to me that a doctor would use it to save money for his patients. In retrospect it is obvious, but certainly not what I expected.

This tool epitomizes the essence of what OpenUp is all about. Take some complex data. Simplify it, package it and deliver it in a way that an end user would find useful. To make a better, more informed decision. Visit: BrowSearch pronounced Browse & Search the cost of medicines in South Africa, and find Generics. This email has re-ignited my enthusiasm for this tool. The next step is to start marketing it to doctors who can use it for their patients. Thank you OpenUp. Now we need to find your URL. We hope your next project is @Eskom 

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The only way small and medium size ecommerce companies will survive over the next 10 years is by taking the road less traveled! That incorporates owning their own advertising networks with all strategies and management policies be put to the vote.

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Feedonomy assists clients manage their advertising campaigns and optimize their product feed.  Feedonomy advocates ad., networks like Google Ads. and Microsoft-Bing. However, choosing one or both of these networks as your primary (DA) Digital Advertising partner is a mistake. 

They may be the go-to networks and even the most proficient option at this time. As mentioned above, promote your campaigns. Simply due to their reach it makes sense. But when formulating your medium- and long-term marketing strategy is it in your best interest? Read more. Courtesy Feedonomy. Email: help@feedonomy.com  – 23, October 2023.

TimesLIVE Sunday Times BusinessLIVE Business Day Financial Mail HeraldLIVE DispatchLIVE Wanted Online Sunday Times Daily SA Home Owner Business Media MAGS

OUR NETWORK - South Africa - The Leading Publishing Group

E-SCRIPTS: GET YOUR ELECTRONIC SCRIPT @ YOUR PHARMACY WITHIN 59 MINUTES.

NOTE: THIS OFFER IS FOR SOUTH AFRICANS ONLY. (T&C) APPLY.

Use BrowSearch to reach new customers.

Use Feedonomy to manage Your advertising campaigns & Optimize your product listings.

What is your medium to long term Marketing strategy?

Note: Your Ad networks strategy does not align in any way whatsoever.

E-SCRIPTS: GET YOUR ELECTRONIC SCRIPT @ YOUR PHARMACY WITHIN 59 MINUTES.

NOTE: THIS OFFER IS FOR SOUTH AFRICANS ONLY. (T&C) APPLY.

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