Here comes the 4th industrial revolution
By Michael Power, Strategist, Investec
The 4th industrial revolution is underway but it’s not AI or robotics. It is energy and it will change the world more than the other three industrial revolutions combined.
The popular definition of the fourth industrial revolution says that it is marked by technologies such as robotics, artificial intelligence, nanotechnology, quantum computing and fully autonomous vehicles, amongst others. As ground-breaking and important as these technologies are, I see them rather as the apex of the third industrial revolution (computing). The fourth industrial revolution is still coming. It’s going to be built around renewable energy, and it will be led by China.
Energy rising
Thermodynamics are the most powerful forces in the universe and they deal with energy. Over the past 200 years there have been three thermodynamic bursts of energy, which we call industrial revolutions. The first was the age of steam energy, which gave us mechanisation and was epitomised by the railways. The age of electrical energy gave us assembly lines, with the automobile as its epitomy. The age of computing, which followed almost a century later, has given us the World Wide Web, artificial intelligence, automation and digitisation. The British led the first revolution, the second and third – the Americans. Leading the fourth revolution? Hands down, the Chinese.
What is an industrial revolution?
The way I define an industrial revolution is that a new form of energy is released into the system. The market recognizes it, as all markets do, in two ways: through demand and supply.
With demand, the rate of adoption grows at an incredible speed. Supply then has to be forthcoming to satisfy that demand. What happens next is that the supply side grows faster than the demand side. Industry sees huge volumes being demanded, and they are able to access economies of scale – the magic dust of capitalism – and translate that into an incredible increase in the volume of supply. But what happens when there is more supply than needed? Prices drop. And when prices drop, the poorer people in the society can afford to buy the product – and they do. What ultimately makes an industrial revolution profoundly revolutionary is the fact that it reaches so many people in a tangible way.
The next burst of energy after steam, electricity, and computing is energy itself – sun and wind. And with it comes the mind-blowing potential to change the lives of billions of people.
The age of free energy
I believe that we will soon be entering the age of free energy. I say “free” but of course there is an initial set-up cost, for solar or wind farms. But think about this: we pay for coal, oil and uranium, but we don’t pay for sunshine or wind. It’s freely available. Renewable energy is vastly different from anything modern-day civilisations have harnessed before. What makes this such a profound advancement is that it’s going to make the poor so much more productive.
Here comes the sun
In China’s Gobi Desert, the country is building enormous sun farms (one is 6 300 acres) harvesting sunlight. They have built the largest floating solar plant in the world in Anhui province, with 160 000 solar panels spread over 86 hectares of water. According to Business Insider, China recently announced it would invest US$361 billion in renewable power by 2020. They’re also devising clever ways to reduce waste and transport electricity over vast distances. These advancements are fundamental and it is something that will change the world.
The power of wind
Wind is the other important contributor to the fourth industrial revolution story, although there are only certain parts of the world that can truly master wind power.
The UK is number one in the world of offshore wind because of its location at the end of a wind tunnel that blows off the North Atlantic Ocean. Other leaders are China, Denmark, the Netherlands, Belgium, Sweden, and Germany. Towards the end of 2017, there was a weekend in Germany where storms caused an abundance of wind-generated power, resulting in negative power prices. In other words, consumers were paid to use electricity that weekend.
Give me cheap-to-free energy, and I’ll give you cheap-to-free water. We’ve long known how to desalinate water; the technology is established. The problem has been the cost of the energy needed for the desalination process. But if energy is nearly free, there are huge areas of the world that lie adjacent to the sea that are going to be able to access water cheaply. South Africa is among them
With water comes food
The third dimension of this revolution is that where there is water, you can grow food. Using hydroponics, we will be able to transform huge areas of the world unable of producing anything agricultural into highly productive agricultural areas. Australia’s Outback is a vast unused land mass, while the country has one of the longest salt water coastlines in the world. Put those two things together, add free energy (once systems are in place) and you have the main ingredients for turning Australia into one of the most spectacular food-growing locations on the planet.
The potential for emerging markets
Many emerging markets are poised to be beneficiaries of this new revolution. Kenya, for instance, has recently activated its largest solar power plant in the semi-arid eastern county of Garissa. The country has also announced that within seven years, 90% or more of all its energy will be generated from renewables. Anyone who has travelled into Africa recently and flown in a small plane over a relatively populated area in rural Africa will have been winked at by thousands of solar panels.
The fourth revolution could really be the era of closing the gap between developed and emerging markets.
18th-century British philosopher and economist Thomas Malthus posed the question: what are the most immediate and effective stimulants in the creation of progress for wealth? The keyword there is stimulant.
Energy. What we are seeing is an energy revolution, and I predict it will change the world more than the three previous industrial revolutions combined. From an investment perspective, what does this mean? Invest in green. Not only because you are doing good but because future growth is tied to it.
Sellers, own your own Advertising Network!
Feedonomy assists clients manage their advertising campaigns and optimize their product feed. Feedonomy advocates ad., networks like Google Ads. and Microsoft-Bing. However, choosing one or both of these networks as your primary (DA) Digital Advertising partner is a mistake.
They may be the go-to networks and even the most proficient option at this time. Simply due to their reach it makes sense. But when formulating your marketing strategy; ask yourself if it is in your best interest? Read more. Courtesy Feedonomy. Feedonomy is the Feedonomy in BrowSearch-Feedonomy. Email: help@feedonomy.com – 23, October 2023.
Universal Advertising (Adiversal) is not just offering free ads. If you list your product ads you will also receive equity (Shares & Voting rights)
BrowSearch is pronounced Browse & Search. BrowSearch is
Universal Advertising (Adiversal) is not just offering free ads. If you list your product ads you will also receive equity (Shares & Voting rights)
BrowSearch-Feedonomy is a *shopping engine. We do not offer advertising, nor do we receive any financial benefits, incentives, or gifts of any kind.(*A search engine for products, services, and content.)
Universal Advertising (Adiversal) is not just offering free ads. If you list your product ads you will also receive equity (Shares & Voting rights)
Universal Advertising (Adiversal) is not just offering free ads. If you list your product ads you will also receive equity (Shares & Voting rights)
Adiversal Shopfilter™ ensure your listing reach their intended buyers! Shopfilter is also able to target several markets simultaneously. With Shopfilter you only need one listing instead of several to target wholesale & retail consumers. Get noticed by both business buyers and individual consumers.
Adiversal Shopfilter™ saves you time. Shopfilter duplicates your listing. Your target market remains the same but depending on what you choose one option is targeting B2C plus bespoke, wholesale or B2B platform as well.
100% Free Advertising – Note: This offer does not expire
BrowSearch (pronounced “Browse & Search”) is your go-to platform for finding reliable suppliers and products in the renewable energy space, including solar solutions, backup power, batteries, and more. Our focus is on connecting South African consumers with trusted brands and sellers. Unlike open marketplaces, we carefully select suppliers to ensure quality and avoid the frustrations of misleading products and returns. We offer Free-Per-Click (FPC) advertising, allowing suppliers to list their products without any costs, fees, or listing limits. Your products and ads are uploaded directly, and all transactions occur on your own site, giving you full control. If you need help with product feeds or listings, we can assist at no cost. While our platform is still growing, below you’ll find a search block and a menu featuring companies we’ve personally vetted. If you believe your company has been overlooked or you’d like to be included, please contact us to have your products added. We’re continually working to expand distribution and thus ecommerce companies and content creators. The advertising network owned entirely by its advertisers. Quality and trust.
BrowSearch, Adiversal, Feedonomy, Fediverse.co.za, and Fedinverse are our latest members & distributors of “Universal Advertisers” (Adiversal.com) Your product ads and content will be distributed and published in Adiversal, Fediverse, Feedonomy and every new members channel, site and platform that has qualified as advertiser and publisher a stand alone request that is investigated over time and is constantly compared for quality and accuracy. Your listings and content is secure within our offical product feed; meaning we cannot say we are above mistakes that kind of arrogance is problematic in itself but we can claim mistakes are unlikely due to our product and content feed that will soon have blockfeed protection. It goes without saying that your online presence will grow like nothing you have expereinced before. 100% Free and Risk Free! We have not even begun to dicuss your free shares (Equity) in this endeavor. All our shareholders will be advertisers and content creators. Just create an account and start listing and publishing consumers will save at least 17-35% or more. let us explain. No PPC (Pay-Per-Click) No agency costs. No Feedonomics costs. No marketplace costs. All we ask is as a seller pass even part of your savings onto your loyal consumer. What about offering an affiliate option. that commision or sucess cost will be deducted from the purchase price this way it cost you nothing more while instead of paying a middleman you put your commision into the hands of your loyal consumers! All our equity will be gifted to you our advertisers and content creators thus not only are you saving tons of money but you also own the advertising network! All you need to do is create an Adiversal or Feedonomy account and if you like add a product or publish an article. 95% of our shares are owned by account holders.
Advertisers: Save the image (Below) as your Merchant Center Store Header Template. Delete the text and add your own branding while keeping the bottom silver band—this ensures your company name stays visible. We apologize for any layout issues, as the Merchant Center is currently being upgraded. Thank you for your patience! If you’d like, email us an image, and we’ll design a temporary header for you at no cost. Rest assured; nothing will be published without your written approval.
BROWSE & SEARCH EVERYTHING AT ITS LOWEST PRICE - ADVERTISING IS 100% FREE! ALWAYS Dismiss
What Are Adiversal Product Ads?
Adiversal Product Ads are free listings that allow businesses to showcase their products with an image, title, and description. Unlike Pay-Per-Click (PPC) advertising, where advertisers are charged per click, Adiversal offers a cost-free alternative, ensuring ads remain visible without ongoing payments.
All transactions take place directly on the seller’s website or preferred marketplace (e.g., eBay, Etsy, or their own eCommerce store).
Advertisers can promote their marketplace listings alongside their own website, maximizing visibility.
When shoppers click on an ad, they are redirected to the seller’s chosen platform to complete the purchase.
Adiversal is part of a federated network, meaning ads may be displayed across multiple platforms for broader reach at no additional cost.